PUBLISHED: 3:38 PM 13 Sep 2017

Wisconsin Store Owner Defends Actions After Liberals Spot Sign At The Entrance


Kevin Scheunemann, owner of a Wisconsin Dairy Queen, has caused quite the stir. He refuses to bow to liberal pressures and has posted a sign that explains his decision. Don’t expect to hear “happy holidays” in his store, he’ll greet you with a loud “Merry Christmas!”

I’ll have two scoops of “take that!”. In an age of increasing political correctness and fascist neoliberal nonsense, at least one American business owner is fighting back. A Wisconsin Dairy Queen franchise is enjoying the sweet taste of success by standing up for authentic American values, and telling the PC thought police to find their Chocolate Xtreme Mini Blizzard Cakes elsewhere.

Did you know that many American corporations censor their employees and contractors on the most basic and fundamental level? You can’t say, “Merry Christmas” [even to someone you KNOW is a Christian]. You’d better not say “God bless you” to someone who sneezes, or you’ll be needing a tissue when you’re standing in the welfare line.

But not the Dairy Queen corporation! At least one DQ Store, in Kewaskum, in Wisconsin took advantage of the corporation’s leniency and put up a great conservative sign representing American values:


The controversial list annoys liberals every day. Social justice warriors constantly call Dairy Queen headquarters to complain, although the company insists that it gives its franchisers absolute freedom.

The sign has been up for over four years, despite repeated liberal attempts to shut it down, boycott the store, and influence the corporation with a letter writing campaigns. Social justice warriors can’t stand business owners that refuse to capitulate.

The Wisconsin owner is Kevin Scheunemann, a true American hero who gives out free chocolate sundays on Veterans day. According to Scheunemann, “I felt it was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country. It just seems that those kinds of values and principles are becoming controversial in society.”

He’s correct. Companies now act like they’re terrified of Millennials. Starbucks refuses to mention Christmas on its holiday cups; large department stores greet shoppers with “happy holidays.” Millennials are offended too easily. Those feelings shouldn’t be catered to.


Dairy Queen officials don’t micro-manage their franchisees. The company has remained strong against Millennials threats.

Special “Snowflakes,” the subversive thought police who would freeze your mind with their politically correct, fascists ways, are easy to defeat. The good thing about snowflakes is that they are very delicate and melt away as soon as there is any heat.

If more business owners acted like Scheunemann, liberal policies wouldn’t have been forced down their throats.

Mary McSweeney Lanese‎ wrote on Facebook in support of Scheunemann’s store: “Your franchisees have the right to post any signs they want…and not being ‘politically correct’ is even more of a reason to shop in those stores. Sick and tired of people being offended by the least little thing.”

Leslie Jones Loeffelholz, meanwhile, added: “I love it! This is the land of freedom! He has every right to post that sign on his business! If you don’t like it, don’t eat there!”

Dairy Queen officials weren’t quite brave enough to publicly support their bold franchisee, but the company refused to denounce his action.

American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards,” the company wrote in a statement.


Liberals are enraged about the sign. Apparently saying “Merry Christmas” or “Happy Easter” is now offensive. How did we come to this?

This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.”

America is the land of the free. If a law-abiding business owner wants to greet his customers with a jolly “Merry Christmas!” he should be allowed to do so. It’s not an insult. Someone who doesn’t celebrate the holiday can still enjoy the sense of goodwill that’s being expressed.

Scheunemann insists that as long he’s the store owner, his controversial sign will remain.