Starbucks CEO Howard Schultz shocked Americans this week when he issued a press release announcing that the ubiquitous coffee chain would hire 10,000 refugees and migrants from Africa and the Middle East.
Imagine struggling to find work, and then being bumped to the rear of the line for one of the only jobs you qualify for, only to be replaced by foreigners who haven’t spent two weeks in the country.
The brazenly un-American move by Starbucks has triggered a defiant response from one independent coffee retailer. When Starbucks embarked on a campaign to discriminate against unemployed Americans, this patriotic business did the opposite – they vowed to hire more of them.
Black Rifle Coffee Company was started by Iraq war veteran Evan Hafer, as a way to combine his two passions: specialty roast coffees, and rifle marksmanship.
“I started Black Rifle Coffee Company to provide a high-quality, roast-to-order, coffee to the pro 2A and veteran communities. Between deployments to Iraq and Afghanistan, I was working to refine both my coffee roasting skills and my firearms skills,” Hafer says on the company’s About Us page.
“I have spent over a decade researching coffee, refining my roast profiles and (of course) drinking what I roast. Black Rifle Coffee is quite literally the combination of my two favorite passions. I take pride in the coffee we roast, the veterans we employ and the causes we support.”
When Starbucks went national with their campaign to hire 10,000 migrants, Black Rifle saw an opportunity to publicly draw a line in the sand.
The company posted a graphic to its popular Instagram account announcing it would hire 10,000 U.S. veterans.
“We want to shift the conversation away from foreign policy to domestic issues that hit closer to home. We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country,” the company posted on its Instagram page. “And when we say ‘country’, the taxpayers. Everyone else can take a hike.”
It appears the company has since removed the graphic from Instagram, perhaps due to the viral attention it received. There is no indication that the coffee roaster is large enough to feasibly employ 10,000 workers any time soon, so it’s likely that the post was more of a political statement than a vow to be taken literally. The entire Instagram account has a sense of humor about it.
It was certainly an effective conversation-starter. Many Americans get caught up in their daily lives and forget that we still have thousands of homeless veterans and other Americans, living in terrible conditions on our urban streets.
It’s easy to focus our charity on people from the other side of the world, far away from us, while overlooking the grim-faced beggar on the traffic median that we pass each morning. It’s a curious quirk of the affluent West, dubbed “telescopic philanthropy” by classic author Charles Dickens.
There are very serious problems right here in America that remain unsolved, and a growing chorus of patriots are demanding that we focus on ourselves first.
At the close of the Obama administration’s wasteful 8 years, we find ourselves $20 trillion in debt with precious little to show for it.
- Our streets are still ablaze with violent conflicts between identity groups.
- Our infrastructure is still crumbling.
- The problems of mass immigration and industrial automation remain unanswered.
- Our homeless population continues to grow.
- Returning veterans from the never-ending conflicts in the Middle East are still not receiving adequate and timely care.
- Our industrial competitiveness has not improved.
Where on earth is the money coming from to prop up the world’s refugees when we haven’t even taken care of our fellow Americans yet? Where are we getting money for charity, when we are $20 trillion in debt? Shouldn’t we be focused on growing our domestic economy and strengthening our own communities, before we go looking for other peoples’ problems to solve?
President Trump, and his millions of supporters, answered that question in November. Elected on a strong pro-American mandate, Trump has taken swift steps to help revive the middle class since he was sworn in on January 20. American manufacturing companies are turning away from foreign investments and focusing on expansion within the United States.
Despite the damp blanket thrown by the violent left-wing protesters, there is a crackling energy in the air these days, a sense of fresh patriotism, and a renewed vigor. Those who love their country have finally gotten a taste of victory, and they want a whole lot more of it. To borrow a phrase from the Reagan campaign, it feels like morning in America.
Trump is the first explicitly pro-American president since Ronald Reagan, with an even more nationalistic bent. Our country has been led so radically off-course by the institutional Left, that a strong and outspoken leader was required in order to restore balance. As the specter of globalism hangs over the working people of the world, Trump is practically alone in his willingness to grab the megaphone and take a stand for civic nationalism.
When we see businesses like the Black Rifle Coffee Company doing their part to stand up for our common American values, we know that the MAGA spirit has spread all across the land, and it isn’t going anywhere! There will be more who step up to insist that our veterans deserve more consideration than non-Americans do.
If we all support each other in these courageous moves, the change we want to see will happen more quickly. The Left has circled their wagons and created a vast support network for each other. It’s time for the Right to do the same. Any company that steps up with a pro-American, conservative message, deserves our business more than the faceless globalist monsters who sell us out at every turn.