Over the last few years, L’Oreal has been attacked by leftists and social justice warriors because of certain contents in some of its most famous ads. Recently, in order to be as politically correct as possible, the beauty supply company will now feature a woman wearing a hijab in its latest ad campaign.
The person in question will be model and blogger Amena Khan. This woman will be featured in L’Oreal Paris’ campaign, and the main argument is that hair products should still be marketed to those people who don’t show their hair in public. In her Instagram page, she happily announced: “I´m the pink one.”
Naturally, the elements of this marketing decision are quite disgusting, considering that it ignores the fact that hijab in the Muslim world represents a metaphorical collar. The clearest sign of how women are constantly oppressed by a religion that treats them as less than second-class citizens.
Logically, Khan defended this decision. In an interview with Vogue, the blogger and model asked why it was presumed that those girls who don’t show their hair don’t look after it. Believe it or not, Khan even said that the opposite of that point of view would be that those girls that show their hair only look after it for the sake of showing it to everyone. Then, the blogger and model said that mindset strips women of their autonomy and sense of independence.
Lamentably, Khan was providing an anachronistic and delusional rhetoric where feminism and pro-woman values could be combined with Islam. Basically, it was like watching a Jew ignoring the anti-Semitic elements of Nazism.
Unsurprisingly, L’Oreal Paris UK General Manager Adrien Koskas seemed quite happy about including a woman wearing a hijab in the new campaign. As a matter of fact, she even said the company feels “proud and excited” for making this move.
Naturally, this cannot be considered as an unexpected step, considering that L’Oreal has been widely criticized for certain contents in some of its previous ads. In addition, given the fact that almost every single major company is pushing a politically correct agenda in order to get a wider public, it can be said that L’Oreal is not taking an unprecedented move.
As you could imagine, Twitter users didn’t last a second in pointing out the brutal absurdity of advertising hair products using women wearing a hijab. Of course, there were a lot of funny tweets, including one that compared this campaign with a hypothetical situation where Neutrogena uses gloves in order to promote hand cream.
While this controversy ended quickly, it escalated to a whole new level a couple of hours later, when a very dark detail about the blogger and model was revealed. As reported by several media outlets, Khan is characterized not only by her willingness to combine Islam and feminism but also by a very passionate anti-Israel stance.
This unsurprising side of L’Oreal’s new face was known by taking a deep look at her Twitter account. On that social media, the model and blogger has called Israel not only a terrorist state but also an illegal one.
In July of 2014, Khan literally relativized the role of Palestinian terrorist group Hamas, by writing that the murder of Palestinians had been occurring “MANY years before the formation of Hamas.” In addition, she wrote in that same month that the excuses that Israel usually provides to the international community are nothing more than “blatant lies.”
In addition to these ignorant claims, Khan also accused the Jewish state of being the main creator of religious tension in the Middle East. Logically, the blogger and model also denied any kind of provocation or violence on behalf of the Palestinian side.
L'Oreal contributes to the normalization of the hijab, a symbol of actual patriarchal oppression, violence & enforced modesty culture for women across the Middle East.
How is this perfect? https://t.co/TFw0a6GWZd
— Paul Joseph Watson (@PrisonPlanet) January 18, 2018
While L’Oreal is getting into a major controversy by using as the face of its new hijab-friendly hair campaign someone who has these stances, the truth is that this could make a lot of sense if you take a look at the company’s roots.
In case you don’t know, L’Oreal was founded by Eugéne Schueller, who helped finance an anti-Semitic group called “La Cagoule” during the 1930s. In 1941, he wrote a book called “La revolution de l’economie,” where praised Adolf Hitler and the entire Nazi movement that terrorized Europe and killed millions of Jews.
“I know full well that we don’t have the chance that the Nazis did, coming to power in 1933. … We don’t have the gift that the Germans had. …We don’t have the faith of national-socialism. We don’t have the dynamism of a Hitler pushing the world,” he wrote.
So far, L’Oreal hasn’t made any statement regarding the anti-Israel stance of Amena Khan.