Nike Campaign Flops

PUBLISHED: 6:32 PM 4 Sep 2018

Backlash Follows Nike Campaign Featuring Kaepernick

Many former Nike customers have since boycotted the brand including destroying previously purchased products.

Nike has honored Colin Kaepernick in its latest campaign which has led many fans to boycott the company.

As this year’s National Football League season starts up again, as will the controversy surrounding the national anthem and protesting players thanks to the infamous former athlete, Colin Kaepernick, having started an equality ‘movement’ since 2016 which has plagued professional sports and offended many Americans.

However, this year, sports apparel company Nike has joined the continuing divide in honoring Kaepernick in its latest ad campaign which honors him as some sort of ‘icon.’ Just as many second amendment supporters literately shot up their previously purchased Yeti products upon the company denouncing the National Rifle Association, those with any remaining patriotism have since participated in similarly deserving boycotts, including burning their Nike products.

Nike confirmed the recent traitorous act on Monday following Kaepernick himself posting a campaign advertisement of the add on Twitter.

The latest ‘Just Do It’ campaign, which is also the company’s slogan, is in celebration of the company’s 30th anniversary. However, this year, it is more about Kaepernick, with the most recent ad featuring a close-up, black and white photo of Kaepernick with the phrase ‘Believe in something. Even if it means sacrificing everything,’ of course, referencing how standing up for ‘equality’ and against police brutality by kneeling essentially cost Kaepernick his NFL career.

The former San Francisco 49ers quarterback will also be featured in shoe and T-shirt designs, which, if successful is said to “rival those of other top NFL players” still in the league.

Even more disgusting, Nike is said to be planning to contribute to Colin Kaepernick’sKnow Your Rights’ campaign.

While Nike and the NFL have reportedly signed “an apparel deal through 2028,” this is sure to also affect the football league.

Yet, in maintaining their end of the politically correct conversation, Nike, through spokeswoman Sandra Carreon-John, said that “Nike has a longstanding relationship with the NFL and works extensively with the league on all campaigns that use current NFL players and its marks. Colin is not currently employed by an NFL team and has no contractual obligation to the NFL.”

Contractual obligations aside, however, this is expected to affect other players in the NFL, both those who kneel and do not, as Kaepernick’s jersey was reportedly “the 39th best selling in the league” at the conclusion of 2017, making him “the only player in the top 50 of those rankings not signed to a team.”

However, the contract between Kaepernick and Nike was set to have been settled by his lawyers, Mark Geragos and Ben Meiselas, with Geragos having said of Kaepernick, “I give Nike credit for understanding that he’s not just an athlete, he has become an icon.”

Unfortunately, this type of expressed attitude towards the sports community has not been taken well by those who are simply sick of over-politicized sports culture and disrespect to the American flag and national anthem and believe that Nike should be subsequently boycotted.

While the announcement of the insulting campaign ‘icon’ only surfaced within the last day, anti-Nike boycotts have already begun, resulting in the company experiencing a reported three percent fall as of Tuesday.

Social media has since been flooded with angry former Nike product owners who have since destroyed their merchandise either by cutting them up, throwing such away, or even setting Nike products on fire.

Naturally, intolerant liberals who stand behind Kaepernick were quick to argue that those taking their frustration out on their own Nike products are simply throwing away their money.

However, for conservatives, it is not simply about the shoes or any other product but rather the symbolism behind glorifying a former athlete who clearly disrespects true American icons representative of those who have died for American freedom.

One Twitter user, @sclancy79, summed this up perfectly in a caption below a picture of his Nike shoes that had been set ablaze in saying “First the @NFL forces me to choose between my favorite sport and my country. I choose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American flag and the national anthem become offensive?”

Other patriots were even more direct in the reasoning for their plans to boycott the company in posting what they considered to be real American heroes, most notably active duty and retired military.

One user-created ad design which was said “would have been epic” by @akamanonthemoon featured former NFL player Pat Tillman who died serving the U.S. Army in Afghanistan and undeniably sacrificed everything more than Kaepernick could ever have in his disrespectful actions.

Among other responses included pictures of servicemen in horrifying war conditions.

Despite the horrendous attack against American pride, some have been able to make light of the situation saying that “the NFL died of Colin cancer.”

While disheartening to those who formerly enjoyed watching NFL games and sporting Nike gear that supported their local teams, that, unfortunately, appears to be the case with Kaepernick’s stunts within the NFL and Nike’s support for such.

While both companies are both notable and influential in American culture, they are but silent voices compared to those who will proudly stand for the American flag and who she honors.